My Daddy's Cheesecake Bakery & Cafe Rewards is a unique program that rewards you every time you visit us. For every dollar you spend, you earn points towards FREE Loyalty Certificates from My Daddy's Cheesecake Bakery & Cafe. For every 200 points you accumulate, you will automatically receive a $10 Loyalty Certificate to redeem on a future visit! Love birthday surprises? You'll even receive special gifts throughout the year, like A FREE $5.00 Off Your Next Visit on your Birthday! After all, you are special to us! At My Daddy's Cheesecake Bakery & Cafe, we'll continue to treat you like Royalty!